Now I’m chasing progressively higher scores and slightly disgusted when I don’t hit double figures. When I started I was delighted to get past 3-4. This is a pretty compelling goal and you score points for every obstacle you fly through. The one aim of the game is to not die and keep moving. Flappy Bird just asks you to do one thing well Lesson: when everyone else is creating complexity, simplicity can be refreshing
This is interesting to me because games have been getting more complicated over recent years and focusing on the continual ‘upgrading’ of capabilities. Press your screen to flap your birds wings. Upon starting the game it became clear that there was only really one game mechanic at play. We assume there is value where other people have found value The game that is sitting on top of the charts for both iPhone and Android. When I say that ‘I discovered it’ what I mean is I gave in to temptation and downloaded the same thing that every else has. “Most of my players are kids in schools.Last night I discovered a mobile game called Flappy Bird.
“I don’t know how my games can be so popular,” he told TechCrunch. While Flappy Bird’s meteoric success is the kind that is simply impossible to predict, Nguyen himself seems the most shocked of all. Candy Crush developer King even successfully filed a trademark claim on the word “candy,” while Zynga owns a trademark for the phrase “with friends,” originating from its massively successful Words With Friends app. While piggybacking on buzzwords - like “birds” - has proven effective in an increasingly congested app market, it has also raised legal eyebrows.
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It is a free program that features ads but offers none of the in-app purchases that have made games like Candy Crush Saga so immensely lucrative. The game was initially uploaded in May, but has only recently captured public attention. Related: Sweet Victory: Candy Crush Developer Trademarks the Word 'Candy' Players must continually tap on their touchscreens in order to navigate a bulgy-eyed yellow bird between green pipes - not unlike those traveled by Super Mario himself. “I didn’t use any promotion methods,” he said.įlappy Bird has been described as infuriatingly difficult to win and is characterized by a rudimentary graphic display and extremely straightforward (read:nonexistent) storyline. Perhaps most bafflingly, Nguyen told the app development blog Chocolate Lap Apps that the growth of the games has been entirely organic. These include Super Ball (#2) and Shuriken Block (#6). Nguyen has two other games perched high atop the iTunes charts - likely resulting from enthusiastic word-of-mouth about Flappy Bird. Related: The NSA Is Using Angry Birds to Spy on YouĪnd that’s not all. To date, it has received nearly 500,000 four-star reviews in the iTunes store.
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1 free app on both Apple and Android devices. Just one glance at the iTunes and Google Play app charts makes it patently clear that mobile gamers have gone a little cuckoo over games about birds.įollowing the unprecedented success of Angry Birds, a new winged character has taken flight: Flappy Bird.Ĭreated by Dong Nguyen of dotGears, an indie game studio based in Vietnam, Flappy Bird is currently the No.
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